Strategic Impact
I build integrated campaigns and engagement strategies that move people, grow revenue, strengthen brands, and advance mission. Across fundraising, advocacy, mobilization, and partnerships, my work connects strategy, storytelling, audience insight, and execution to create measurable results. The work below represents a few examples—from a global fundraising campaign and national advocacy movement to large-scale supporter mobilization and corporate partnership.
Dream Big Capital Campaign
Global fundraising campaign
Fundraising Strategy · Global Campaign · Donor Growth
Dream Big was Soroptimist’s first global capital campaign, designed to expand access to education for more than 500,000 women and girls. The campaign raised nearly $5 million by building a new fundraising model, multilingual supporter journey, and global engagement strategy across a complex federation spanning 21 countries and six languages.
Barred from Love
National digital advocacy campaign
Digital Advocacy · Award-Winning Campaign
Barred from Love transformed a long-standing advocacy issue into a modern digital movement. Built to reach younger audiences through culturally relevant storytelling and a campaign video narrated by Grammy-nominated artist Sia, it generated 10M+ social impressions, drove 1.5M+ advocacy actions in six months, and earned a Shorty Award for excellence in digital advocacy and cause marketing.
Walk for Women
Global movement campaign
Global Engagement · Member Activation · Revenue
Launched Soroptimist’s first global movement campaign during Women’s History Month, activating supporters across 21 countries through peer-to-peer fundraising and multilingual digital engagement. The campaign generated 3M+ impressions in its inaugural year, secured new corporate sponsors, and created a scalable model for member activation, global brand visibility, and diversified revenue.
Mike’s Hard Lemonade Partnership
Cause marketing activation
Corporate Partnership · Cause Marketing · Digital Fundraising
This national cause marketing partnership with Mike’s Hard Lemonade combined matched giving, product-linked donations, social promotion, and live digital engagement to drive immediate revenue and audience participation. I led the digital strategy and activation, helping generate 3M+ impressions and raise $75K+ in six weeks.