Capital Campaign Case Study: The Dream Big Campaign

As Chief Marketing & Development Officer, I provided strategic leadership and executive oversight for the launch of Dream Big, Soroptimist’s first capital campaign and a global initiative that raised nearly $5 million to expand access to education for 500,000 women and girls.

Working through a strong director and cross-functional team spanning brand, fundraising, communications, programs, membership, and finance, we developed and executed an integrated global strategy designed to expand our audience, deepen engagement, and drive fundraising results. My role focused on setting direction, ensuring alignment across teams, and supporting the team in delivering a cohesive, high-impact campaign.

The campaign combined multilingual digital outreach, storytelling, and strategic partnerships to reach audiences across 21 countries. A defining moment was our partnership with Nobel Peace Prize laureate Malala Yousafzai, who headlined our biennial convention and amplified the campaign globally, helping to position education as a universal right and galvanize international support.

The team developed a comprehensive suite of campaign assets, including a multilingual website, digital advertising, video storytelling, and donor communications translated into six languages, ensuring both global consistency and local relevance.

The campaign was further strengthened by a network of volunteer ambassadors who activated their communities and extended reach at the grassroots level.

Dream Big generated 1.5 million social media impressions and raised nearly $5 million from 4,800 donors. The campaign established a strong foundation for global fundraising, demonstrating the impact of aligned strategy, empowered teams, and scalable infrastructure.