Capital Campaign Case Study: The Dream Big Campaign

As Chief Marketing & Development Officer, I was proud to lead the launch of Dream Big—Soroptimist’s first-ever capital campaign and a global initiative to raise nearly $5 million to expand access to education for 500,000 women and girls.

Ensuring collaboration across a cross-functional team—including brand, fundraising, communications, programs, membership, and finance—we developed an integrated strategy designed to spark urgency, expand our base, and drive global engagement. Through bold storytelling, multilingual digital outreach, and high-profile partnerships, we built a campaign that was both mission-aligned and community-driven.

A cornerstone of the campaign was our partnership with Nobel Peace Prize laureate Malala Yousafzai, who headlined our biennial convention and amplified the campaign through her global platforms. Her involvement helped frame education as a universal right and galvanized international support.

To ensure reach and relevance, we created a comprehensive suite of campaign materials—including a multilingual website, digital ads, video storytelling, a compelling case for support, and email and blog content—all translated into six languages.

This effort was also powered by a dedicated network of volunteers who served as global ambassadors, bringing the campaign to life in their communities.

Dream Big generated 1.5 million social media impressions and raised nearly $5 million from 4,800 donors—40% of whom were first-time givers. I also helped lead cultivation efforts that secured major support from partners including QVC, JAFRA Cosmetics, Sol de Janeiro, The Clara E. and John H. Ware Jr. Foundation, and actor Christine Baranski.

More than a campaign, Dream Big became a model of collaborative, global fundraising—expanding Soroptimist’s reach, deepening trust, and laying the foundation for scalable, future-forward growth.