Global Campaign Case Study: Walk for Women

As Chief Marketing & Development Officer, I led the development and launch of Walk for Women, a new annual global campaign designed to elevate brand visibility, engage new supporters, and diversify fundraising revenue. Debuting in March 2024, the campaign invites individuals worldwide to celebrate Women’s History Month and International Women’s Day through movement-based action.

Participants pledged to walk as both a personal commitment and a peer-to-peer fundraising driver. The campaign leveraged grassroots momentum, digital storytelling, and the hashtag #WhyIWalk to generate user content, amplify awareness, and build deeper connection to Soroptimist’s mission.

To increase engagement and revenue, we introduced branded merchandise and oversaw the creation of a comprehensive campaign toolkit, including multilingual digital assets and a global outreach strategy that supported clubs and participants in 21 countries. We also prioritized diversifying fundraising revenue streams and expanding partnership opportunities—securing support from values-aligned brands including TD Bank, Nick Stenson, and Best Access Doors. We created a visually compelling sponsorship prospectus and curated custom-branded engagement opportunities that offered mission alignment and visibility for our partners.

This effort was made possible through close collaboration with a cross-functional team spanning advancement, programs, membership, and operations—ensuring alignment across departments and empowering global participation.

In its inaugural year, Walk for Women engaged supporters in 21 countries, generated over 2 million digital impressions, and diversified revenue through peer-to-peer fundraising and new corporate partnerships. The campaign established a scalable, mission-aligned signature event, positioning Soroptimist for long-term growththrough cause-based community engagement and global visibility.