Global Campaign Case Study: Walk for Women
The Challenge
Soroptimist faced a set of pressures familiar to many federated, membership-based organizations: revenue was too dependent on a single stream, brand visibility had not kept pace with the organization’s global footprint, and members were deeply engaged locally but not always connected to the larger mission.
The ask was ambitious. build something that could address all three at once. Diversify funding through corporate sponsorship. Raise the brand’s visibility across communities in 21 countries. Give members a shared, energizing reason to participate, recruit, and bring others into the mission.
There was no existing model to follow. We built one.
What We Built
I led the team in the development and launch of Walk for Women, a global movement campaign that transformed Women’s History Month into a shared, purpose-driven experience, inviting individuals around the world to walk for a purpose.
At its core was a peer-to-peer fundraising model where participants became both advocates and fundraisers, sharing their stories across social and digital channels using #WhyIWalk. This was not just a fundraising mechanic. It was a community activation strategy designed to make members visible in their own communities while connecting them to a global movement.
To execute at scale, I led a cross-functional effort spanning advancement, marketing, membership, and operations. We built the infrastructure to support activation across 21 countries, including multilingual toolkits, branded merchandise, and coordinated outreach that unified local teams under a single strategy.
On the revenue side, I led the development of strategic corporate partnerships, securing support from TD Bank, Nick Stenson, and Best Access Doors. These partnerships expanded reach, reinforced mission alignment, and created a replicable sponsorship model the organization could build on year over year.
Impact
Activated participants across 21 countries
Generated 3M+ digital impressions in the inaugural year
Secured multiple corporate sponsors, establishing a new diversified revenue stream
Delivered a scalable, repeatable global campaign model built to grow member participation and drive ongoing engagement and revenue
