Global Campaign Case Study: Walk for Women

The Challenge

Soroptimist faced a set of pressures familiar to federated, membership-based organizations: revenue too dependent on a single stream, brand visibility that hadn't kept pace with the organization's global footprint, and members who were engaged locally but disconnected from the larger mission.

The ask was ambitious — build something that could address all three at once. Diversify funding through corporate sponsorship. Raise the brand's profile in communities across 21 countries. And give members a shared, energizing reason to recruit, participate, and bring others in.

There was no existing model to follow. We built one.

What We Built

I led the development and launch of Walk for Women, a global, movement-based campaign that transformed Women's History Month into a shared, purpose-driven experience — inviting individuals worldwide to "walk for a purpose."

At its core was a peer-to-peer fundraising model where participants became both advocates and fundraisers, sharing their stories across social and digital channels using the hashtag #WhyIWalk. This wasn't just a fundraising mechanic — it was a community activation strategy, designed to make members visible in their own communities while connecting them to a global movement.

To execute at scale, I led a cross-functional effort spanning advancement, marketing, membership, and operations. We built the infrastructure to support execution across 21 countries, including multilingual toolkits, branded merchandise, and coordinated outreach that unified local teams under a single strategy.

On the revenue side, I led the development of strategic corporate partnerships, securing support from TD Bank, Nick Stenson, and Best Access Doors — expanding reach while reinforcing mission alignment and creating a replicable sponsorship model the organization could build on year over year.

Impact

• Activated participants across 21 countries

• Generated 3M+ digital impressions in the inaugural year

• Secured multiple corporate sponsors, establishing a new diversified revenue stream

• Delivered a scalable, repeatable global campaign model built to grow member participation and drive ongoing engagement and revenue