Strategic Partnerships Case Study: Mike’s Hard Lemonade® x ASPCA

I led the digital activation for a national cause marketing partnership between the ASPCA and Mike’s Hard Lemonade®, translating the collaboration into a high-performing, revenue-generating campaign.

The campaign was designed as an integrated growth engine—combining storytelling, consumer engagement, and a tiered fundraising model. It included a $25,000 corporate match and a product-linked contribution capped at $50,000, aligning brand participation with measurable mission impact.

At the center was a live-streamed “puppy pool party” featuring adoptable rescue dogs—turning the ASPCA’s mission into a culturally relevant, highly shareable moment that authentically aligned with the partner’s brand. I led the development and execution of a multi-channel digital strategy to drive both emotional connection and high-volume participation.

Impact

• Generated 3M+ digital impressions

• Raised $75K+ in six weeks

This work reflects my broader approach to partnerships: turning brand collaborations into integrated campaigns that expand reach, deepen engagement, and drive measurable revenue. My portfolio includes partnerships with Subaru, QVC/HSN, TD Bank, Sol de Janeiro, and Animal Planet.