Sample Work
I lead marketing and growth initiatives that turn vision into measurable impact. I specialize in building integrated campaigns that connect emotionally, expand reach, and mobilize communities around mission-driven work.
Collaboration is central to my approach — the strongest ideas emerge when teams align across functions, perspectives, and platforms.
Additional case studies are available upon request.
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Award-Winning Campaigns
Recognized with a Shorty Impact Award for purpose-driven marketing that sparked social change.
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A Collaborate Leader
“Kymberlie has a way of making complex things feel clear and doable. She brings people together around a shared vision and follows through in a way that actually delivers results.”
— Lindsay Keys, Director and Producer of The Quiet Epidemic -
Multicultural Audience Strategy
Designing integrated brand and growth strategies that resonate across cultures, languages, and markets — expanding reach and driving engagement at scale.
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Purpose-Driven Leadership
I integrate marketing, communications, and development into a unified strategy — breaking down silos and building systems that drive revenue, relevance, and reach.
Global Campaigns
Launched Walk for Women, Soroptimist’s first global movement campaign — activating supporters across 21 countries and generating 3M+ impressions in its inaugural year.
Led a team to architect and execute a dual-growth strategy combining peer-to-peer fundraising and strategic brand partnerships to diversify revenue and expand reach. Collaborations with Nick Stenson Beauty, TD Bank, and Best Access Doors increased visibility and unlocked new funding streams. Developed multilingual toolkits, branded merchandise, and a scalable digital platform that strengthened global brand equity and enabled local clubs to activate their communities, driving grassroots engagement and sustainable growth.
Digital Marketing
As part of ASPCA’s marketing and development leadership team, I played a key role in shaping Barred from Love, a national digital advocacy campaign that mobilized Millennials to end puppy mills — generating 10.5M+ impressions, 1.5M social actions, and earning a Shorty Award in six months.
Working across communications, development, digital, and creative teams, we reframed long-standing anti–puppy mill advocacy for a new generation — blending culturally relevant storytelling, celebrity partnership, and behaviorally informed digital tools to drive measurable engagement. A collaboration with nine-time Grammy nominee Sia significantly expanded visibility and reach..
Strategic Partnerships
Directed a national digital activation with Mike’s Hard Lemonade® that raised $75K and generated 3M+ impressions in six weeks.
Directed a national digital activation with Mike’s Hard Lemonade® as part of a cross-functional team, raising $75K and generating 3M+ impressions in six weeks. Led strategy and creative for a multi-channel campaign combining matched giving, product-linked donations, and a live-streamed event to drive revenue, engagement, and brand visibility.
Capital Campaigns
Led a cross-functional team to deliver Soroptimist’s first capital campaign, raising nearly $5M.
Led a cross-functional team to deliver Soroptimist’s first capital campaign, raising nearly $5M and increasing new donor participation by 40%, expanding access to education for 500,000 women and girls. Directed a global, integrated campaign across 21 countries, aligning marketing, fundraising, programs, and IT to build a multilingual platform, deepen digital engagement, and execute a flagship virtual event featuring Malala Yousafzai.
