Sample Work
I build campaigns that inspire action—and strategies that deliver. With 17+ years leading marketing and fundraising efforts across global nonprofits and cause-driven brands, I specialize in transforming vision into measurable results.
Whether launching a digital movement or designing a multimillion-dollar partnership, my work combines creative storytelling, data-driven strategy, and a deep commitment to social impact.
Collaboration is at the core of how I lead—because meaningful change never happens alone.
Additional work samples are available upon request.
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Award-Winning Campaigns
Recognized with a Shorty Impact Award for purpose-driven marketing that sparked social change.
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Strategic Vision in Action
“Kymberlie doesn’t just come up with great ideas—she makes them happen. She brings people together, builds smart strategy, and always keeps the mission front and center.”
— Olivia Melikhov, Senior Director, ASPCA -
Creative Storytelling
I find the human story within even the most complex issues—crafting narratives that connect with hearts, spark understanding, and inspire action.
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Purpose-Driven Leadership
I lead with clarity, care, and purpose—helping organizations align their brand, engagement, and fundraising strategies to spark sustainable, mission-driven growth.
Global Campaigns
Launched Walk for Women, Soroptimist’s first global movement campaign—engaging supporters across 21 countries and generating 3.5M+ impressions in its first year.
I designed the campaign to diversify fundraising revenue through a dual strategy: mobilizing peer-to-peer fundraising and cultivating brand partnerships. Collaborations with partners like Nick Stenson, TD Bank, and Best Access Doors brought additional visibility and resources. Supported by multilingual toolkits, branded merchandise, and a scalable outreach platform, Walk for Women positioned Soroptimist as a modern, mission-driven brand powered by community action.
Digital Marketing
Co-led Barred from Love, a national digital advocacy campaign that mobilized Millennials in the fight to end puppy mills—earning a Shorty Award and generating 10.5M+ impressions and 1.5M social actions in just six months.
As part of the ASPCA’s marketing and development leadership team, I helped evolve our long-standing anti–puppy mill work by reframing the issue for a new generation through emotionally resonant storytelling, celebrity influence, and behaviorally informed digital tools. We crafted a narrative that made advocacy feel aspirational and action-driven, supported by a microsite with custom content, social share kits, and streamlined calls to action. A highlight of the campaign was our partnership with nine-time Grammy nominee Sia, whose video appearance greatly expanded our reach.
Strategic Partnerships
Directed a national digital activation with Mike’s Hard Lemonade® that raised $75K and generated over 3M impressions in just six weeks—proving the power of creative, values-driven marketing.
At the ASPCA, I led the development of a multi-channel digital campaign that blended matched giving, product-linked donations, and a live-streamed adoptable puppy pool party—intentionally designed to build emotional connection and maximize exposure. I oversaw strategy, creative direction, and partner alignment, working closely with cross-functional team members across communications, development, and program to ensure the campaign delivered measurable impact for both the brand and our mission. This work reflects a long track record of partnering with brands and influencers to drive engagement, revenue, and mission visibility.
Capital Campaigns
Directed Soroptimist’s first-ever capital campaign, raising nearly $5M and increasing new donor participation by 40%—expanding access to education for 500,000 women and girls.
Championed the Dream Big campaign with an integrated advancement strategy designed to connect across 21 countries and deepen digital engagement. Through close cross-functional collaboration—spanning marketing, fundraising, programs, and IT—we built a multilingual platform and launched a global outreach effort. The campaign culminated in a virtual celebration featuring Malala Yousafzai as our headline speaker. Strategic partnerships with donors and brands fueled the campaign’s reach and momentum, making it a powerful expression of shared purpose and collective impact.
