Strategic Impact
I've spent 20+ years doing work that matters — building campaigns that mobilize communities, partnerships that unlock new funding, and strategies that connect mission to measurable results.
What follows is a selection of that work: a global capital campaign, a national advocacy movement, a grassroots fundraising platform, and a corporate partnership that moved fast and delivered. Each one represents something I'm genuinely proud of, not just for the numbers, but for the people behind them.
Global Campaigns
Launched Walk for Women, Soroptimist’s first global movement campaign—activating supporters across 21 countries and generating 3M+ impressions in its inaugural year.
Led a team to architect and execute a dual-growth strategy combining peer-to-peer fundraising and strategic brand partnerships to expand reach and diversify revenue.
Secured collaborations with Nick Stenson Beauty, TD Bank, and Best Access Doors, increasing visibility and unlocking new funding streams. Built multilingual toolkits, branded merchandise, and a scalable digital platform to enable local activation, strengthen global brand equity, and drive sustained grassroots engagement.
Strategic Partnerships
Directed a national digital activation with Mike’s Hard Lemonade®—raising $75K and generating 3M+ impressions in six weeks.
Led strategy and execution for a high-velocity, multi-channel campaign that integrated matched giving and product-linked donations to drive immediate revenue and participation.
Concepted and launched a live-streamed digital event that deepened engagement, expanded reach, and aligned corporate CSR goals with mission impact.
Digital Advocacy
Scaled Barred from Love into a national digital advocacy campaign—mobilizing Millennial audiences and generating 10.5M+ impressions, 1.5M social actions, and a Shorty Award in six months.
Co-led digital and social strategy across communications, development, and creative teams—reframing anti–puppy mill advocacy for a new generation through culturally relevant storytelling, celebrity partnership, and behaviorally informed engagement tools.
A collaboration with nine-time Grammy nominee Sia significantly expanded visibility and reach.
Capital Campaigns
Led Soroptimist’s first capital campaign—raising nearly $5M and increasing donor participation by 40%.
Directed a cross-functional team to design and execute a global, integrated campaign platform, aligning marketing, fundraising, and technology to drive engagement at scale.
Built a multilingual digital engagement engine and produced a flagship virtual event featuring Nobel Peace Prize laureate Malala Yousafzai, expanding educational access for 500,000 women and girls.