I help organizations move people, not just reach them.
For more than two decades, I’ve helped mission-driven organizations grow audiences, strengthen brands, increase revenue, and turn ambitious ideas into measurable impact. My work sits where marketing, fundraising, advocacy, and organizational strategy meet, and I’ve led all of them.
Leadership
The Humane League — Senior Associate Vice President, Digital Engagement
I lead multidisciplinary teams across brand, audience growth, digital fundraising, advocacy, paid media, and rapid response for a global animal welfare organization.
Soroptimist International of the Americas — Chief Marketing & Development Officer
As a member of the executive team, I led marketing, communications, fundraising, and member engagement across 21 countries and six languages, breaking down silos so the organization could speak and grow as one. This included helping direct the $5M Dream Big Campaign.
ASPCA — Director, 12 years
I rose through six levels, helped build the organization’s first social media team, and led digital fundraising and advocacy. Results included a 55% increase in paid monthly donor acquisition, a 160% improvement in campaign conversion, and a Shorty Award–winning national campaign that reached 10M+ people and drove 1.5M+ advocacy actions.
Partners & Collaborators
Malala Yousafzai · Sia · Patrick Stewart · Hilary Swank · Subaru · Amazon · Animal Planet · TD Bank · Sol de Janeiro · QVC/HSN
Where it started: storytelling
As Managing Editor of Satya Magazine, I interviewed leading voices in social justice and animal advocacy. That experience taught me what still drives my work: people act when they see themselves inside the story.
How I work today
I partner with mission-driven organizations and boards as an executive advisor, fractional leader, and consultant. I bring chief-level experience across marketing and development to help teams align, grow revenue, strengthen their brands, and build the systems that move missions forward.
The goal is not simply to reach people. It is to move them.